Genoa Shopping Guide - High Street to Artisans

Shop 'til you drop in Genoa. Best streets for fashion (Via XX Settembre), luxury (Via Roma), and traditional crafts (Old Town).

8/10/2025

7 min read

The Triumphal Arch in Piazza della Vittoria, near the shopping district

Genoa offers two distinct shopping experiences: grand avenues and tiny alleys.

1. High Street: Via XX Settembre

The stops Piazza De Ferrari or Brignole engage the main shopping drag.

What: Zara, H&M, local department stores (Coin).
Look Up: The arcades have incredible mosaic floors and decorated ceilings.

2. Luxury: Via Roma

Just off Piazza De Ferrari.

What: Louis Vuitton, Gucci, high-end Italian brands.

3. Historic Shops: The Old Town

Genoa maintains a list of "Botteghe Storiche" (Historic Shops) active for at least 70 years.

Finollo: Since 1899, famous for ties (Duke of Windsor bought them here).
Pietro Romanengo fu Stefano: Ancient sweets and candied fruits. A jewel box of a shop.

Piazza della Vittoria

About the Author

Fashionista

We are passionate about Italy's underrated cities. This guide helps visitors unlock the secrets of Genoa, navigating its vertical landscape with ease and comfort.