Visiting timetable10:00 AM – 11:00 PM
|Wednesday, March 4, 2026Genoa, Italy – Porto Antico, Piazza Caricamento & Piazza De Ferrari
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lost-places
The Old Flower Market of Genoa - A Lost Icon
History of the Mercato dei Fiori in Foce. Once the center of the flower trade, now replaced, but remembered for Euroflora.
11/1/2025
6 min read
Genoa is famous for the Euroflora exhibition. For decades, its home was the magnificent Flower Market in the Foce district (near the end of the Red Line).
The Structure
It was a masterpiece of modern engineering, a vast shell of concrete and glass that hosted thousands of traders.
- Why flowers? Liguria is the "Rivera dei Fiori". Carnations and roses were exported from here to all of Northern Europe.
Today
The area is currently undergoing a massive waterfront redesign (Waterfront di Levante) by Renzo Piano. The old market is gone/transformed, making way for a new canal district.
About the Author
Nostalgic Local
We are passionate about Italy's underrated cities. This guide helps visitors unlock the secrets of Genoa, navigating its vertical landscape with ease and comfort.
Tags
Flowers
Architecture
Lost Places
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