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Genua, Italien – Porto Antico, Piazza Caricamento & Piazza De Ferrari
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The Old Flower Market of Genoa - A Lost Icon

History of the Mercato dei Fiori in Foce. Once the center of the flower trade, now replaced, but remembered for Euroflora.

11/1/2025
6 min read
The vast hall of the old Flower Market filled with plants

Genoa is famous for the Euroflora exhibition. For decades, its home was the magnificent Flower Market in the Foce district (near the end of the Red Line).

The Structure

It was a masterpiece of modern engineering, a vast shell of concrete and glass that hosted thousands of traders.

  • Why flowers? Liguria is the "Rivera dei Fiori". Carnations and roses were exported from here to all of Northern Europe.

Today

The area is currently undergoing a massive waterfront redesign (Waterfront di Levante) by Renzo Piano. The old market is gone/transformed, making way for a new canal district.

Über den Autor

Nostalgic Local

Nostalgic Local

Wir sind leidenschaftlich für Italiens unterschätzte Städte. Dieser Guide hilft Besuchern, die Geheimnisse von Genua zu lüften und seine vertikale Landschaft mit Leichtigkeit und Komfort zu navigieren.

Tags

Flowers
Architecture
Lost Places

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